Different types of research in creative
media:
·
Qualitative research – this
research is used so that the researcher can understand the problems, reasons,
and motivations into what they are researching.
·
Secondary research – when you
find data and information that already exists and is posted or published for
the public to see.
·
Primary research – you take
researching into your own hands and go out to find your own research, instead
of collecting data that already exists online or in books.
Examples of quantitative/qualitative
research:
·
Quantitative research relies on
numbers. It is data collected through polls that collects answers based on
numbers, percentages, and statistics. So, an example of quantitative research,
would be the graph pictured below (source: HowStuffWorks.com):
This is quantitative because the numbers were calculated, converted
to percentages, and put into a graph, so that they could be easily read and
used in stats.
·
Qualitative research, however,
cannot be measured. This type of research focuses more on quantity than quality
(picture below is from SlidePlayer.com):
This
is an example of qualitative questions, because they focus on the individual to
have a long and informative answer, rather than answers that could be put into
data.
(Quantitative & qualitative research
can also both be primary, or secondary research)
·
Secondary research – that’s
when you research data produced by someone else, and is already available on
the internet. It is good if your company does not have a lot of money and it
can be collected quickly as it has already been posted online, however sometimes
the data you find can be very old, so the information is not accurate anymore,
and it isn’t specific to your needs.
·
Primary research – this is when
you or your company personally create surveys, focus groups, quizzes,
interviews and other methods of research specifically for the research you need
to find out. It can usually take a long time to process this research, and will
be more expensive, however the data produced will be specific to your needs, and
it won’t be available to your competitors meaning you would have an advantage
to other companies that use secondary research.
Different methods of research;
Audience Panel. On April 27th, a
panel was hosted by a company to understand their customers better and improve
as a business. This is a type of primary research because the company went out
and gathered information, straight from their target market and used the
results for their company research.
(The
picture below is a photo taken from the event)
Market research is another type of
research. This is important because businesses can seek out competitors, and
analyse what they are doing and how they are marketing their similar product.
Production research is another form of
research, in which businesses seek out how to produce their product. This
includes, searching the costs needed to produce their product/service they are
providing, and what companies can provide their materials needed for wholesale
prices.
Why is research conducted?
The purpose of research is to gather
information from customers and potential customers, then apply that information
to their business, so employers can appropriately market their business towards
customers.
It is important to conduct research so that
businesses know who their customers are and how to market towards that certain
audience so that they can get more sales.
Undertake and Present Research
I decided to
make a survey relevant to my course - https://www.surveymonkey.co.uk/r/JCYW8B5
Here are the
results of my survey (pictures below are screenshots from surveymonkey.co.uk):
These results were interesting, because if
I wanted to create a cartoon or animation, I would have relevant information
relating to the subject.
To improve this survey, I would add options
to select gender and age so I can understand the specific audience. I would
also add more questions relating to the subject so there is more information in
the survey.
(Resources:
No comments:
Post a Comment